A real-life cartoon character is helping Powerco take its safety messages to the children of Taranaki.
Sparky is visiting primary schools in the region to show students how to be safe around electricity and gas networks.
The character is based on a video produced by Powerco as part of its Powercare public safety campaign.
Sparky and his Powerco helpers take to the stage at school assemblies to show children what to do if they see dangerous sections of network or accidently kick a ball into a substation.
Powerco Group Health, Safety, Environment and Quality Manager, Fiona Ewing, said the initiative targeted children aged between 5 and 10 years.
“Sparky helps us spread our safety messages in a fun, interactive way. Children have taken quite a shine to him.
“The character is becoming a local celebrity in his own right, featuring in movie advertisements and in a book that will be donated to school libraries.”
She said the Sparky show takes around 15 minutes and was available to schools in North Taranaki.
“We’re hoping to expand the programme to other schools in our operational area next year.”
An online competition is available to schools that have taken part in the programme.